LAND O’LAKES SUSTAIN HELPS LAUNCH “NO TASTE FOR WASTE” CAMPAIGN

GENERAL

April 3, 2018
No Taste for Waste
by No Taste for Waste
Today, the Land O’Lakes SUSTAIN™ initiative is partnering with the CropLife Foundation and Meredith Agrimedia to launch the “No Taste for Waste” campaign, an initiative to reduce food waste and loss. The campaign, which includes an interactive website, special edition “bookazine” and social media messages, is a resource for consumers interested in reducing household food waste, while educating the public on how farmers take steps to fight food loss in their fields.

PARTNERS IN COMBATTING FOOD LOSS
Land O’Lakes SUSTAIN and other partners, including the American Farm Bureau Federation, Valent BioSciences Corporation and FLM Harvest, collaborated with the CropLife Foundation and Meredith Agrimedia to implement the No Taste for Waste campaign. The campaign connects consumers to real farmers, like Pennsylvania growers Brett and Meredith Reinford, who work hard to practice sustainability and act as good stewards of the land, while reducing food waste with their use of a methane digester.

“Land O’Lakes SUSTAIN aims to encourage farmers to implement sustainable practices in their fields. A big part of that is reducing food loss by using the right amounts of inputs like fertilizer, water and crop protection products,” said Matt Carstens, Senior Vice President for Land O’Lakes SUSTAIN. “That’s why we’re proud to partner with the CropLife Foundation and Meredith AgriMedia to educate consumers about what farmers are doing every day to produce healthy food with less waste.”

“WASTE LESS, SAVE MONEY!” BOOKAZINE
The bookazine, titled “Waste Less, Save Money!,” produced and distributed by Meredith, is an illustrated publication that looks like a magazine but acts like a book. It includes recipes, meal planning tips and stories about how farmers use innovative ag technology to reduce waste on the farm and in their communities. Consumers can find it at newsstands nationwide beginning April 2018.

The bookazine will provide readers the opportunity to learn about people like Brett Reinford, a dairy farmer in Pennsylvania, who powers his farm and more than 100 other homes with energy from food waste processed in a digester. They can also read about Luella Gregory, a cattle farmer and soon-to-be cookbook author in Iowa, who educates elementary school kids about sustainability and how technology makes farms more efficient. Six other farm families are profiled in the magazine, along with tips for decreasing food waste, straight from the people who grow our food.

DIGITAL AND SOCIAL ENGAGEMENT
Timed to launch simultaneously, the accompanying website, NoTasteForWaste.org, brings the bookazine to life. Consumers will have access to a weekly meal planner, online tools to help reduce waste at home and more stories from farmers combatting food waste and loss. A growing collection of recipes from farmers, bloggers and the Meredith test kitchens will also be highlighted on the new site. In addition, consumers can share their stories and food preservation tips using #NoTasteForWaste on Facebook (@NoTasteForWaste) and Instagram (@NoTaste4Waste).

FOOD WASTE: A TRENDING TOPIC
Consumers are increasingly aware of the environmental, economic and social price tags attached to food waste. Reducing food waste is set to become a hot trend at restaurants, grocery stores and home kitchens in 2018, according to the National Restaurant Association, Forbes Magazine and Food & Wine Magazine. In the United States, up to 40 percent of all food produced is lost to waste, according to USDA estimates.

Join the food waste movement by visiting NoTasteForWaste.org or pick up “Waste Less, Save Money!” at select newsstands and grocery stores.

About Land O’Lakes SUSTAIN
Land O’Lakes Inc., one of America's premier agribusiness and food companies, is a member-owned cooperative with industry leading operations that span the spectrum from agricultural production to consumer foods. With 2017 annual sales of $13.7 billion, Land O’Lakes is one of the nation's largest cooperatives, ranking number 209 on the Fortune 500. Building on a legacy of more than 96 years of operation, Land O’Lakes today operates some of the most respected brands in agribusiness and food production including LAND O’LAKES® Dairy Foods, Purina® Animal Nutrition and WinField® United. The company does business in all 50 states and more than 60 countries. Land O’Lakes Inc. corporate headquarters are located in Arden Hills, Minn.
AUTHOR
No Taste for Waste
No Taste for Waste //
The No Taste for Waste initiative is meant to raise awareness about the issue of food waste and unite all of us – farmers and families – in making changes to reduce it. By working together, we can become more mindful about the food we eat, the food we toss and find ways to limit waste. Learn more at notasteforwaste.org.